How Astra Payroll used Bookable Schedule from Boomerang to increase meetings booked by 120%
John Mason-Smith left The Independent Payroll Provider Association and The Payroll Group conferences in high spirits. With around 300 attendees representing 132 companies, he was able to have an initial conversation or get contact information from almost half of them.
Ordinarily, John used a scheduling link to set up follow-up meetings. But after the launch of Bookable Schedule from Boomerang, he decided to conduct a test. He sent 66 people his usual scheduling link. He then sent the other 66 an email with a clickable, always up to date Magic Live Calendar from Boomerang inserted directly into the message.
The result? The scheduling link only yielded five meetings, even after sending reminder emails. The Bookable Schedule email with the Magic Live Calendar netted eleven meetings. He didn’t send reminder emails to that group because his pipeline was already full!
As John puts it, “I'd call a 120% increase in booked appointments (with substantially less effort) a good day. 😉”
"I schedule a lot of meetings! I've found that my response rate with Bookable Schedule has gone through the roof. ”
Owner at Astra Payroll Consulting
Boomerang features John can’t live without:
He customizes meeting names to include the company name and customize the time period.
Easy rescheduling flow
He loves that people can reschedule without having to go through a lengthy process to get a meeting re-booked.
Time zone handling
He makes it easy for everyone by showing both his time zone and the time zone of the person he’s inviting.